2013.095.511
Print, Photographic
Black and white photograph of a Packard Motor Car Co. Monthly Advertising Audit book, with two loose sheets to the right. The top sheet is labelled "Philadelphia, Pa. Distributer's Advertising Report for the month of November 1933" and the bottom sheet is labelled "Pittsburgh, Pa. Distributer's Advertising Report for the month of November 1933." The Advertising Reports detail the number of cars shippers, the amount spend on newspaper advertising, information about direct mail advertising, information about catalog advertising, and remarks. The remarks on the top sheet are "Now is a good time to renew and build up mailing lists for early 1934 activity. Advertising well handled. See October report."
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