Print, Photographic
Black and white photograph of a Packard Motor Car Co. display board, "Packard Style and Identity," featuring photographs showing the evolution of Packard automobile front ends from 1904 to 1935. A text box at the top reads "STYLE INSURANCE - is one policy you cannot buy. You get it as a gift in choosing a car of sustained style: a Packard. Its graceful identity is as tangible a quality as its chassis, body or motor." A text box in the center reads "LIFE LINE - the first line the engineer draws in designing a new Packard model is the Packard life line: the Packard radiator line." A text box at the bottom reads "DOWN THROUGH THE YEARS - comes the cycle of Packard appearance, protecting the material's investment by controlling depreciation - loss of style - heaviest cost of any car ownership."
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