Digital Collection
2022.064.058

Print, Photographic

One color photographic print depicting an Eller billboard displaying an advertisement for the Stroh Brewery Company near the John C. Lodge Freeway and Basil Street. The billboard reads "Raid the Icebox." and features an image of a yellow and red colored 12 pack of cans of 12 fl oz Stroh's beer. The pack features a roll-out dispenser and the advertisement shows two cans rolling out of the pack and one can upright. A black ink stamp on the verso has text that reads "Lodge & Basil N-495-25" and Eller Detroit May 26 72." Handwritten red ink text on the verso reads "2 Boards, Completed 4/30/72."

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