Booklet

The Flatfish, World's Most Active Lure

One softcover booklet advertising the "Flatfish" fishing lure made by the "Helin Tackle Company, Detroit 7, Michigan." The booklet has a red/orange heavyweight paper cover with blue text and a blue image of a fish leaping to swallow a lure. It contains 48 pages of black printed text on white paper that provide many testimonials and short articles from fishermen who have used the "Flatfish" lure. A letter from the company owner, Charles Helin, appears at the front of the booklet and product details are shown at the center. Many black and white photographic images are included with the text.