Booklet

Motion Picture Father's Day Week Press Book

Quarter folded press book poster published by the National Father's Day Bureau for movie exhibitors promoting the use of Father's Day week, June 9-16 1946, as a device to draw additional theatergoers. A Frank Sinatra trailer, promotional ribbons for the staff to wear, a free poster giveaway, and several other "exploitips" are suggested within. An illustration of a man in a crown and smoking jacket sitting in a recliner smoking a pipe is on the cover.