Brochure
1978 Local Buick Dealer Television Package
Brochure for a "1978 Local Buick Dealer Television Package." The front cover is printed in white on a black background and shows the title at top, a microphone with a Buick emblem surrounding by film reels in the center, and text reading "1978 Buick / A little science. A little magic." at bottom right. The back cover is printed in black text on a white background. It shows text reading "This Package Contains" at top and shows the time in seconds at which certain models are featured on "Silent Footage - 16mm Color" film, the "Photographs for TV Slide Mounting," and the "Buick Theme Music on 1/4" Tape" included in the television package. Text at bottom right reads "Litho USA 9-77." The left inside page shows text at top reading "Buick Makes TV Advertising Easy." Text underneath reads "The filming has been done for you and your local TV station has access to all the material. There is a 10-minute reel of 16mm network quality, color, silent footage starring the 1978 Buick line. Plus 35mm slides. Plus a professional arranged and recorded 1/4" music tape. Want more? Order the five 30-second silent commercials with suggested copy. Or order one of Buick's national commercials with a 5-second open end for your personalization." Color photographs underneath show samples of the silent footage for the Century Limited, Regal Limited, LeSabre Sport Coupe, and Electra Park Avenue. Color photographs at bottom show stills from a 30-second silent commercial for the Regal Sport Coupe. The right inside page is printed in black text on a white background. Text at top reads "You Bring in the Prospects."
TV Works For You
Color Film Footage. The beautiful 1978 Buicks are shown in action in 10-minutes of silent footage that can be used with your own locally prepared narration. All 1978 models are featured in handsome settings.
35mm Color Slides. Buick models are features are illustrated in slides that are particularly effective for 10-second spot commercials. Use them with your dealership name superimposed.
Buick Music Tape. Your commercials take on an impressive dimension with the use of the special music recorded on this tape. Take advantage of this professionally recorded music to highlight and provide a background for your locally prepared copy.
Show Them and Sell Them
You'll brighten your sales picture when you show your local audience exactly what your dealership has to offer them in 1978. Build commercials around specific models that your judgment tells you will have the biggest impact.
Add yourself on camera in front of your dealership in opening and closing local spots. The personal touch is an effective means of reaching your audience. Your local station or your advertising agency can handle the filming. Be sure your station prepares slides with your name and address that can be superimposed over you and your dealership.
Build interest by using 35mm slides of you or your dealership, feature your showroom, and parts and service area. Combine your slides with the 16mm product footage or 35mm slides or any of the theme slides in the TV package. This is another effective way to make persuasive commercials. The theme slides feature a selling theme with space for superimposition of your dealership name and address.
Get your message across with your voice or a local radio or TV personalities' voice. Be sure to use the music from the TV Package for added interest and appeal. Make sure your voice message zeros-in on the particular points you want to emphasize. Stress your strengths. Again, include your dealership name and address in every message.
When working with your TV station or Ad agency make sure that your commercials have something "special" about them to give them appeal. It could be a "deal", "price", "or just your fine cars and good service. But strive for an identity that sets you apart.
